We love problem solvers
Get inspired by fun, clever and entertaining problem solvers in our latest campaign for Nackademin - Vi älskar problemlösare.
Follow our steps at SXSW 2012
The time has come for us to head over to the premier innovation conference of 2012, SXSW in Austin. And you can be there with us! Join the Carnival will feed you with daily insights and inspiring moments from the world's most important marketing conference. Enjoy and we'll hope you find it useful.
Clean yourself up and join Team Verisure!
Our new campaign for Securitas Directs technology concept, Verisure, is now live. The mission is to recruit Security advisors for their sales teams across Europe. Through a social strategy that aims to earn interest amongst young adults the campaign mechanics engages with the audience through cultural and social values. The campaign is being rolled out through a documentary series, social networks and an iPhone application.
On stage @ SIME, Barcelona, June 16
We're thrilled to have been invited to speak at SIME, on of Europe's leading digital and internet conferences. About the event >>
Our first international Reebok campaign now live
The campaign with aim to promote JUKARI globally through social networks has now been launched. JUKARI programs are unique workout experiences developed by Reebok and Cirque du Soleil® which combine the artistry and athleticism of Cirque du Soleil artists with the fitness expertise of Reebok. Join the movement at www.reebok.com/jukari
Securitas Direct teams up with Join the Carnival
We are pleased to have been selected by Securitas Direct as partner in their efforts to recruit new talent and strengthen their new sub-brand, Verisure, on five markets across Europe.
Ladies golf network turns brand social
Summer is around the corner and we’ve just launched a social brand platform for Qtee – Sweden’s largest golf network for women. A social meeting place where sponsors can establish relevant dialogues with this niche target group.
Prepare yourself to meet the modern consumer
Soon it's time for Digital Boot Camp 2011 - Spring edition. This intensive weekend course will give you valuable insights and inspiration on how to meet new market challenges and turn them into benefits for your brand and business.
Creating successful marketing to women online
This paper will cover our tips and insights from our studies of how to reach women online.
Dare to be different
Dear clients, partners & brands, 2010 has further shifted the rules of engagement for how to gain respect and loyalty from the consumers. As the marketing map is being re-drawn, modified and tweaked, social behaviors continues to develop making it crucial for us marketeers to be elastic and dynamic in our approach. To succeed in [...]
Sweden’s largest golf network for women joins the carnival
We are happy to announce that from now on we will be working with Qtee to grow Sweden’s largest and foremost golf network for women. Qtee is a social meeting place tailored for women on and around the golf course – tournaments, travel, shopping, social events and much more. 2011 hold loads of great surprises [...]
Sharing our social media tactics with the Finnish
Once again back from Helsinki after running workshops and seminars in social media marketing for various representatives from the finish communications industry. Like last time, it was a pleasure to visit our neighbours and to share Join the Carnival’s thoughts and experience on how to create effective and engaging marketing for the modern consumer. Thanks [...]
Speaking for the industry at EPiserver
Today I had the pleasure of being the keynote speaker at China-teatern in Stockholm where EPiServer invited Join the Carnival to share our thoughts on how to build engaging brands and maximize online presence. This day is now wrapped up with the EPiServer Awards Show. See you there and and keep posting any thoughts on [...]
Chosen by Reebok to bring fun back to training
We are delighted to have been chosen by Reebok International to create a global campaign, JUKARI, with launch next year. JUKARI, which is a new and unique training form developed by Reebok and Cirque du Soleil brings back the fun to gym exercise. Stay tuned to feel and share the magic of play! We look forward [...]
The time for the smart campaign is now
There are brand campaigns, clever brand campaigns…and then there are smart brand campaigns. It is time for brands to demand more from agencies and partners in the process of building building success. What do I mean with smart campaigns. Brand initiatives that many would argue to be clever in its form and execution are being [...]
Join the Carnival – young but historic
Hi folks, We are happy to announce the address of our new HQ. From now on you’ll find us at Österlånggatan 18, 1tr, i Gamla stan (Old town) in the centre of Stockholm. At the opposite side of Carl von Linne’s former residence – packed with history and architectural beauty. Please pop by when you get [...]
Join the Carnival – freelancing production assistant needed!
As new projects are starting up after our summer holidays we now need a gifted and confident production assistant that could help us deliver high quality projects to our clients between September-October. We expect you to be passionate in what you do and be able to inject joy even if the project or team hits rock [...]
Are you Brand Social or just talking about it?
With the marketing world in radical change, are you geared up to meet the new challenges and changes in consumer behavior and marketing efforts? In this video we discuss the meaning of being Brand Social. We look forward to hear your comments and input to the discussion so get in touch with us here at [...]
Exclusive: Digital Boot Camp 2010
Do you got what it takes to connect with the modern consumer? On September 1, 2 & 3 we are hosting the exclusive Digital Boot Camp 2010 at the Berghs School of Communication (Recently voted no.1 advertising school in the world at Cannes Lions). This crash course is geared to give you valuable insights and [...]
Simple is good
Everyday we wake up to new things, new trends, new tips, new diagnoses, new…this world of ours often seem to be a pretty complex place. I like to take a moment to cherish the simple things. Understand me correctly, complexity is great. Complexity is arguably driving innovation and development. Simplicity, in turn, makes complexity understandable. [...]
Marketers; it’s time to re-program your thinking
Charles Darwin once said, ”It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change”. Coming out of the recession I couldn’t agree more. The last two years has been another era of agencies and companies wiped out due [...]
The "flash" of the titans
For us pioneers in the digital creative industry the combination of Adobe and Apple has always been very important. Like inseparable brother they’ve guided us through the long nights, enabling is to the perfection of our work. Superbrands like Nike, adidas and Absolute Vodka have all been shaped and polished to digital giants through them. [...]
We just grew 100%
I’m delighted to announce Peder Rotkirch as my new partner at Join the Carnival. Peder is one of the pioneers of Swedish digital marketing, an innovative brand consultant and a great seminar speaker. Further, he is the man behind the interactive program at the top rated advertising school, Berghs. We look forward to guide our [...]
One of those inspiring days
The power of sharing is great! After a great and inspiring day of sharing thoughts with some of the most progressive individuals within the digital shift of marketing I’m pleased let you know that Join the Carnival is growing it’s operations. Stay tuned and keep on sharing. One more thing, we are expanding our business [...]
Get it right.
It’s 2010, yes it is. The recession is still reminding us about how fragile our society has become, in marketing everyone is talking about “social” as it was a new term that had never been heard before? Let’s look at things from another angle, these are great times and being social is NOT a new [...]
Soon Santa’s getting tired of the carols again…
Found some vintage from last year work for TDC. Have a nice december and don’t stress to much folks.
New identity for a success manager
Is there anything more difficult than designing your friend’s identity? Sure, designing your own. It’s still pretty hard making your mate’s one. He’s happy, let me know what you think. (text in danish meaning “break-through”)
Stop doing things you don’t want to do!
Life is to short. What if we started focusing on what it is we really want to do. Instead of trapping ourselves in a circle of fear, doubts, frustration and “maybes”. The other day I red an article about the owner of the Spendrups Brewery (one of the largest Swedish breweries). He said something along [...]
I welcome you to Join The Carnival
Welcome to the mind and soul of emotional marketing. As the first post I would like to get back in time. Progressive marketing is not about technology, nor about how many tweets you push out everyday…it’s still about inspiring your surroundings by tapping into things and dreams that can be identified with. Let me therefore [...]
