Strategic creative communications and business expert - with a strong digital perspective. Vastly documented record of creating successful customer experiences and substantial growth for some of the world’s most influential companies. Disruptive, consumer centric approach that help brands to identify and execute service/product solutions that beat the competition. Deeply integrated process (Business/Behaviour/Strategic/Technological/Creative).
At a glance: Born in Stockholm, University graduate and matured in the London MarTech & AdTech scene. Founding partner & CMO of Tech-startup eyeoda, Founder of marketing innovation agency Join the Carnival, Chief Creative Officer & board member @ DDB Copenhagen, Lead conceptual creative & digital strategist for adidas and H&M global marketing, Senior conceptual creative on the global Nike team @ Framfab/LBi. Frequently appointed to speak on industry events and executive programs (Like SIME, Berghs SoC, corporate think tanks).
Executive management consultant with profound experience from helping many of the worlds most recognised brands not only to understand, but to achieve higher ROI and brand engagement by utilzing digital. Strong focus on implementing insight-led way of working for improved decision making. I combine in depth technical knowledge with strong strategic and business thinking.
At a glance: Peder is also an industry change maker that has addressed the global challenge of shortage in digital expertise. Both as coach to upcoming entrepreneurs at VINNOVA and founder of four of Sweden's most successful professional education programs. Peder’s digital legacy of business innovation culture has set new standards for the online- and marketing/PR industry. As an example, his program labeled Farfar Academy at Berghs School of Communication is recognised as one of the most progressive ad schools in the world and has picked up numerous awards internationally.
Culture and brand need a shared purpose. Today’s connected consumers are more informed and empowered than ever before. To gain their affection demands careful attention, personalization and relevancy to support business objectives over time.
We align your business strategy with current consumer culture.
Technology is a key component for driving evolutionary change in our busy lives. Its impact on society is only accelerating and companies need to incorporate this truth at the core of business models, overall strategies and R&D of new products and services to stay competitive.
We show how technology can be utilized to support business ROI.
Speed is crucial. Time spent from idea, staging environment to market launch has only become less due to fierce competition in an open market that anyone can enter. New agile working methods are needed to show fast progress through prototyped solutions and environments that create understanding.
We get you there faster.