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Here we share our insights and thoughts on how digital is impacting the way companies need to develop in order to stay relevant to consumer wants and needs.
According to Forbes 86% of consumers are willing to pay more for better customer experience. This article argues why traditional banking need to re-evaluate their value proposition and advance the use of digital to support customers in their everyday lives.
In a world where technology is changing the fundamental structures of how we live our lives It is no surprise that building an internal culture of innovation has fast become a top priority for C-level executives across markets. This article highlight the fundamentals on how to get started.
Would you agree that deliver stunning service is by far the most valuable thing to a business? Of course there are numerous of other factors to a successful business but offering great service to customers on their terms I believe really beats it all.
I’ve had the privilege of advising and working closely with several of the worlds top consumer brands in their effort to achieve digital success. By success in this context I am primarily referring to a company’s ability to understand digital as a culture, develop actionable strategies and getting bang for the buck.
After close to two decades in international marketing the general lack of respect for what it takes to build and maintain a quality brand continues to surprise me. I struggle to understand how quickly the perspective on quality can turn from being highly prioritized to hardly considered. The reasons are many but I argue that the critical factor is cultural change. What I believe is the growing inability for humans to focus.
By addressing the digital as a culture and how it has changed way we shop, this white paper shines light on the thinking needed to influence shopping decisions long before they are taken.
Innovation is a buzzword on every marketers lips as many leaders agree that innovation can be the key to market differentiation and competitive advantages. This white paper briefly takes you through the components of an innovative environment and elaborates on how to challenge the traditional thinking.
Big companies draws attention among young talents by offering a pack of benefits, brand name status or free workout centers at the top floor. How can medium sized and small businesses compete for top talent and recruit on a sustainable basis? This white paper shines light on the importance of cultivating a company culture and building transparent relationships to appeal potential candidates.
According to a new study done by Accenture, marketing directors were of the belief that digital budgets will account for over 75% of the marketing budget in 5 years. Still today, Swedish marketers are modest with their social and digital spendings. Why is that, when more than half of the population uses social media channels? This Carnival White Paper is meant to inspire you to further explore the power of social engagement marketing and the essentials of becoming a trusted brand in todays society.