Altia is a leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Operating in a vast and highly competitive market where it is hard to gain brand presence Altia needed to re-invent interaction with consumers beyond the shelf. In this process they reached out to Join the Carnival to help them create a new strategy and brand that inspire people to try new taste experiences. A brand that connects with the social context rather than just the product itself.
By using an outside-in perspective the objective is to create value to the extent that both consumers and brands want to be related and involved with Altia. The brand is ignited by an editorial approach that invites people to explore a universe of taste through stories, events, happenings, exclusive invitations, edutainment and more. The digital platform is the brand hub that functions as the gateway to further exploration and enjoyment.