Arla - Stories about goodness

Stories about goodness

Stories about goodness

  • Crowd sourcing
  • Film
  • Social marketing

For Arla, Natural Goodness is the synonym of the simple, natural, wholesome and nutritious food that makes you feel good. In collaboration with MoFilm and Join the Carnival, Arla translated their brand statement into real life stories.

A curated approach

Through MoFilm’s contest format where a detailed brief is distributed to a selected crowd of film makers Arla uses the power of crowd sourcing to produce genuine, personal and unique stories from around the world.