Budget Travel Planner top image

Car rental re-invented

Car rental re-invented

  • Service design
  • Social marketing
  • Crowd sourcing

In early 2014, we contacted the global car hiring company Avis/Budget with a service concept aimed at the connected generation. Seeing the business value in car rental based on social logics and the principle of sharing Avis/Budget bought our proposal. To test the service we developed a MVP and launched it with Sweden as a test market. Budget Travel Planner: the flexible, cost effective and social way to rent a car.

Service design for the connected generation

Through an interface that the social media active crowd can relate to Budget Travel Planner offers various gateways to hire a car. Whether you book your own car or utilizes the collective to find someone to piggy ride with, this service sets a new standard for car hiring.