With 320 stores, Pressbyrån is one of Sweden’s most recognized FMCG brands. For most people, a visit to one of their stores is a spontaneous decision. It is important for Pressbyrån to crack how to build consumer loyalty that increases the number of planned visits to the stores. To help them solve this they appointed Join the Carnival. To connect with an audience that is constantly on the go we created a
mobile shopping channel that feeds and rewards consumers with digital loyalty cards, contextual information and targeted deals. The success has been total with an achieved ROI of 243% in just 7 months after launch.
As a result to the success the service model was quickly implemented into another of Reitangruppen Scandinavian brands, 7Eleven.
For the connected consumer personalization is not a bonus — it’s an expectation. This mobile service allows Pressbyrån to offer a range of various deals to satisfy a diversity in taste. Straight to your pocket!