Spring 2013, Join the Carnival was commissioned to conceptualize & design Santa Maria’s next generation website. This contextual website that customizes both it’s layout and content according to device - smartphone, tablet & desktop - is one of the key tools in the company’s quest to build brand equity and sales across their markets. First out, serving as a testing platform is UK.
It is not good enough that a website just responds to devices. This web experience responds to multiple contexts so that it is meaningful to every visitor, in every moment, on every device.